Attention Climbing Hold Consumers :: Economy Consumerism Essays

Attention Climbing Hold Consumers The climbing hold industry can be a complicated world. There are so many different companies that make a lot of the same products. In this paper it will be discussed what a consumer can look for in a website to determine if the climbing hold company would be the right one for them. Three companies of different sizes were researched when doing this comparison. The first company that will be looked at is Edge Climbing Walls System. This is a real small company based out of Canada. They are a company that has little direct effect on the market, but many other companies like it as whole are having a large impact on the market. The second company that will be discussed is a company that is on its way up in the industry. They have been in business for a few years but seem to be having a large share of the market. Morganic holds is an Iowa based company, believe it or not, that got its start in a dingy garage in Nevada, Iowa. The last one is Nicros. Nicros is the world’s largest manufacture and distributor of climbing holds. They have been in business for many years and distribute holds globally. When looking at Edge Walls website it can be seen as a small company. The website is only one page. There are also very little links to other of there own pages. When first entering the site, the name of the company is not on the top of the page for easy viewing. Displaying the company name at the top of a webpage would be a lot more useful. When scrolling down the page it next list the uniqueness of there company. They discuss why they feel that they have a good product and whose opinion that might be. Next part of the page climbing hold can be seen. When scrolling down more holds appear. On the page the holds are displayed in a format that can be deceiving to the eye. When scrolling down the holds become a blur of color.